quarta-feira, janeiro 07, 2004

Uma entrevista que vale a pena (mesmo)

Numa das minhas primeiras conversas com Leo Monasterio, ele exclamou: "este Tyler Cowen deve ser um cara muito bom de se conversar!"

E eu nunca discordei. Aliás, sou um fã dele há tempos. Pena que a taxa de câmbio seja tão proibitiva para que eu compre mais livros dele. Mas ainda posso ler esta boa entrevista que bem pode ser usada em sala de aula para se ilustrar a beleza do funcionamento dos mercados. Recomendo com alegria e convicção.

reason: Really Creative Destruction: Economist Tyler Cowen argues for the cultural benefits of globalization: "Really Creative Destruction
Economist Tyler Cowen argues for the cultural benefits of globalization
Interviewed by Nick Gillespie

What are we to make of the fact that Saddam Hussein selected Frank Sinatra’s version of "My Way" as the theme song for his 54th birthday?

Cultural pessimists and critics of globalization would tend to view such a curious choice with alarm or condescension, as just one more case of tawdry American, profit-based pop supplanting "authentic" indigenous music. On the left, political scientist Benjamin Barber decries the spread of "McWorld," a "bloodless economics of profit" that relentlessly exports cheesy American goods to far-flung lands. On the right, conservatives such as philosopher John Gray fret that free trade is destroying local customs while homogenizing culture and lowering standards.

In his recent and important book Creative Destruction: How Globalization Is Changing the World’s Cultures (Princeton University Press), economist Tyler Cowen argues that something very different -- and much more heartening -- is going on. He takes his cue from Joseph Schumpeter, who famously described the "perennial gale of creative destruction" at the very heart of market orders. Cowen contends that "cross-cultural exchange...creates a plethora of innovative and high-quality creations in many different genres, styles, and media," and that such exchange "expands the menu of choice, at least provided that trade and markets are allowed to flourish."

The result is a powerful, richly evocative contribution to our understanding of how art and commerce, often seen as natural enemies, are in fact closely related. Cowen, described by The Boston Globe as "the leading proponent of a free market position within the arts and culture," writes: "A typical American yuppie drinks French wine, listens to Beethoven on a Japanese audio system, uses the Internet to buy Persian textiles from a dealer in London, watches Hollywood movies funded by foreign capital and filmed by European directors, and vacations in Bali; an upper-middle-class Japanese may do much the same. A teenager in Bangkok may see Hollywood movies starring Arnold Schwarzenegger (an Austrian), study Japanese, and listen to new pop music from Hong Kong and China, in addition to the Latino singer Ricky Martin."